You’ve paid for leads before, and you’re wondering exactly where that money actually goes once it leaves your account.
That’s worth understanding before you sign up for anything else.
Every week another automatic fee leaves your business bank account while your shop phone stays completely quiet. You sit in your truck between jobs, looking at direct debits, wondering why you keep paying for customer names that never turn into profitable work. It feels like you are pouring your hard-earned dollars into rented pipelines that produce nothing while your company remains completely invisible in your own service area.
Real contractors describe the cost of learning this the hard way.
“We are with them for years and unfortunately we finally smarten up and drop them after paying for 20 leads and get one good one we wasted thousands of dollars with those companies. I wish all these contractors out there with smarten up and drop them and they would go out of business cause they do not care about their customer.”
Kept in writing on this page. The address above is text, not a door.
Even when someone uses Porch Pro, they describe it like a coin flip with bad odds.
“I use porch pro, its hit and miss, get ready for rejection 7/10 the 3/10 will make up for the loss. Which means work hard and establish your reputation”
And some contractors notice the pattern before they get locked in.
“Angies List could not verify that my business was legit and still wanted to use my annual contract money to set up my account. I'm so glad I watched this video.”
Kept in writing on this page. The address above is text, not a door.
Here’s what I believe, and I’ve built my whole business on it. You cannot beat the big search system that decides who gets found. Nobody can. But you can make it choose you. That’s the whole idea behind my book, Cracking the Matrix. However Porch Group makes its money, the mechanism is simple: contractors pay in, whether the leads pay off or not. You don’t have to keep feeding that machine. You need to send the right signals, consistently, so the system picks your name for free.
Every top-ranking shop in the country follows the same recipe. Not luck. Not a trick. A real, repeatable set of steps that shows up again and again, trade after trade, city after city. I studied top-ranking map companies across more than 900 different types of businesses and over 100 cities to find these exact winning recipes. If you want the full breakdown, it’s laid out in Cracking the Matrix, on Amazon.
Right now, your own recipe is one click away. No credit card. No pitch. No sales call. Just two things: your website address, and your trade. Type those in below and the curtain pulls back on the exact recipe already working for shops in your business — and it builds your own free app, made to help the system choose you the same way.
There’s no pitch here and no credit card, only real numbers pulled for your own trade.
YOUR TRADE'S CALCULATED TOP MAPS RECIPE
The Real Estate Data Trap Exposed
You can't buy exclusive leads. But you can own your town.
Stop paying per lead. Grow traffic that costs you nothing.
Where you stand
Your own numbers, next to the Top Maps Recipe.
Every number on your side was taken off your own business while you were answering.
Your recipe just landed on the screen. Those are real numbers, pulled for your exact trade.
Look back at the contractor who paid for twenty leads and got one good one. He stuck it out for years before finally walking away, and by his own count, he wasted thousands of dollars getting there. That’s not bad luck. That’s the business model working exactly as designed — the platform gets paid whether the lead turns into a job or not. If he’d spent that same money and time sending the search engines steady proof of his real work instead, there’d be no twenty-to-one ratio to survive. The calls would come without a toll booth in between.
“We are with them for years and unfortunately we finally smarten up and drop them after paying for 20 leads and get one good one we wasted thousands of dollars with those companies. I wish all these contractors out there with smarten up and drop them and they would go out of business cause they do not care about their customer.”
Every paid lead marketplace runs on roughly the same revenue model. Angi, HomeAdvisor, Bark, Thumbtack, Porch — they all charge contractors for access to homeowner requests, either per Lead, through a subscription, or both, and the company collects that fee regardless of whether the lead converts.
You don’t need a credit card on file with anyone to get found. The guy sitting at the top of the Local map pack in your town right now is not smarter than you. He’s not better at the trade. He just sends the right signals, consistently, and the system rewards it.
Experience is the real work you already do — your hands on the job, your boots on the roof, the years you’ve spent solving problems other guys can’t.
Expertise, Authoritativeness, and Trust means proving, out loud and in public, that you know your trade cold.
Tap the letter buttons on the scoreboard and you’ll see exactly what each one means. Each one opens a short answer explaining why it matters and how to send that signal without adding one more thing to your plate.
I built a tool to make this stupidly simple. You already know everything in your head. My system just takes what’s already there and turns it into the daily signals Google’s system is actually looking for.
Your app is built as a glass box, on purpose. This industry is full of hidden tricks and rules that shift without warning. So everything my team learns about what’s actually working gets pushed straight into your app in real time. If the recipe changes, your app changes with it. You’re never stuck running last year’s playbook.
Right now, this exact article has views today, yesterday, and views total. That’s not a guess. That’s a real Reputation score building in public, the same way your own numbers will build once you start sending signals.
This is the whole point of owning your own traffic. More calls without feeding a business model built on your fee, whether the lead works out or not. A fuller schedule without another twenty-to-one bet. Real business security, because the phone rings whether or not Porch’s revenue depends on you paying again next month.
Your app is already built. You already gave it your trade and your website back when you typed them in.
All that’s left is to tap it and save it to your phone. That takes about five minutes. Once it’s on your home screen, the features start working for you right away.
You can watch how it works right now, for free, in this browser tab. The walk-through videos are open to anyone reading this, no strings attached. That part never locks.
Everything else turns on the moment you save the app to your phone. Not gradually. Not tile by tile. One tap, like any other app already on your phone, and your Glove Box and your Seeds of Inspiration are both simply there.
My other book, Sick of Winning: The Local Business Owner's Guide to Getting Found on Google, covers the same idea from a different angle — because once you put a system in place that makes Google’s system choose you over the guy down the street, you get so sick of winning it stops feeling exciting after a while. That’s the goal.
Here’s how the one-dollar test works. For a single dollar, the system builds you a whole Content family of properly tagged articles that talk to Google the right way and link to each other, so Google can clearly see you know this subject. Every piece is dressed to match your own site — your colors, your logo, sitting right on your own domain, with full Schema markup baked in.
You start with Seeds of Inspiration. These aren’t random topic ideas. They’re titles already proven to be ranking for your exact trade, in cities across the country. You pick a Seed of inspiration, and the system builds your first Content family from it.
Every article comes to your thumb before it goes anywhere. If something’s off, you reject it, tell the system what to fix, and get a rewrite. Nothing goes live until you’re happy with it.
Once you activate the full system for $99 a month, you unlock the Daily Harvest. That price is locked in for the first 1,000 people, forever, before it moves to $499 a month. This is where the real signals of Experience, Expertise, Authoritativeness, and Trust start showing up daily, because you’re showing real people solving real problems.
There are two easy ways to feed the Daily Harvest.
On your drive home, prop your phone on the charging stand and talk to Sofia about your day — the weird thing you found on a job, the question a customer keeps asking, anything at all. Talk for half an hour if you want. The system finds the Pillar article topics and the smaller questions hiding inside what you said, then queues them up at a steady pace, so you’re never overwhelmed.
If you’re not sure what to talk about, open Seeds of Inspiration and tell an old story instead. You can also drop in two to five photos from a job and they get built right into the articles.
Once a month, you’re authorized to upload a video about what happened on a job. The system dresses it with a click-worthy thumbnail, pushes it to your YouTube channel with links back to your site, and pulls the best frames from it. You pick your favorites, they get the same thumbnail treatment, and they get spread across your cluster articles so no two pages look the same.
This test drive won’t make you an overnight winner, and I won’t pretend it will. What it does is prove the system works and shows you the mechanics. If you keep going, your Content family scales as far as you want it to. If you never activate anything past the free look, there’s no clock running and nobody calling you.
Your app — it gets you found
That’s not a picture of an app. That’s yours — the one that gets you found. Your name, your colors, already built.
I spent seventeen years as a public insurance adjuster, fighting the giants for people who rarely had the same tools the giants had. Since 1988, I have also been building systems designed for mass production.
Just your website address. No credit card. No sales call. No pitch.
Pop the hood.
Under the Hood — the whole machine
For those who like to geek out on new information — we took a look under the hood. Tap a section, then any question inside it.
Content Architecture3
Why does scanning the country for proven titles beat writing something fresh and local?
Because we're not guessing what to write. Hunter scans your trade across the country and brings back the exact blog titles already booking customers, town after town. By the time a topic reaches your business, it's been proven to work somewhere else first. Local guessing is a coin flip; proven-everywhere is a head start.
Would you rather publish what you HOPE ranks, or what's already proven to?
How does "gravity" on a title predict whether it'll actually rank for you?
Gravity is simple: it measures how widely a topic is already winning across the country. The more places it's pulling customers in, the heavier it pulls, and the more likely it ranks for you too. A topic winning all over isn't luck, it's a pattern. We hand you the heaviest hitters first, never the leftovers.
If a topic's already booking jobs all over the country, what are the odds it works in your area?
Why does one pillar with its clusters beat the same number of standalone posts?
Google trusts depth, not scatter. One main pillar page with its supporting clusters all linking together tells Google you're THE authority on that subject in your trade — a web, not a pile of lonely posts. Standalone pieces compete with each other for the same spot; a cluster makes every piece stronger.
Do you want twenty-five articles shouting alone, or twenty-five backing each other up?
The Sophia System4
How does Sophia turn a 20-minute voice memo into a full pillar and its clusters?
You just talk — about a job, a weird customer question, a "you won't believe what happened today." Sophia listens, asks questions back, and pulls the lessons out of your story. Each lesson becomes a pillar plus the supporting questions people actually search for. One ramble turns into a month of content only your business could've written.
What if the best content you'll ever publish is already in your head?
Why does talking it out beat typing up a brief?
Because you talk like someone who's actually done the work — and that's exactly what Google now rewards: real experience it can't fake. A typed brief is sterile; your spoken story carries the details, the proof, the voice. And it's effortless — your drive home becomes the easiest content session you'll ever do.
Who knows your trade better — a writer who Googled it, or you who lived it?
How does Sophia handle your Google reviews?
She keeps an eye on your Google Business Profile around the clock. The moment a new review lands — good or bad — she flags it and writes back a reply in your own voice, the way you'd say it. You read it, and if you like it, you tap once to post. No review sits ignored for three days while your top rival looks more responsive than you.
When a customer takes the time to review you, how fast do you want to be the one who answers?
Does Sophia actually remember me, or reset every time?
One Sophia, just for your business, for as long as you're with us — and she remembers every conversation. She's not starting over each morning; she's getting sharper about your business every single day. That's why she can greet you before coffee and already know what's going on in your territory.
Would you rather a tool that forgets you, or a chief of staff who knows you better every week?
Publishing Velocity2
How does daily harvesting keep up at four or five posts a day without choking?
Most "post more" plans choke because a human has to feed them. Daily harvest feeds itself — from the proven seed bank Hunter fills and from your own stories — so the queue never runs dry. Scaling to four or five a day isn't five times the work; the machine just keeps eating, always at a pace Google rewards.
What's the point of "post daily" if YOU'RE the bottleneck?
Why bank the overflow instead of just publishing everything at once?
On a big day you might dump fifteen ideas at once. Google won't let you publish all fifteen in one shot without a penalty, so we bank the extra and drip it, up to a few a day, for weeks. Your burst of energy becomes steady momentum instead of a flash that fizzles. The throttle is a governor, not a cap.
Would you rather flame out in a week, or out-publish your top rival for a month straight?
Google's Algorithm2
What do schema, cross-linking, and click-to-call actually do for E-E-A-T?
These are the things under the hood you'd never see and never want to touch — Weaver handles them. Schema tells Google exactly what your page is. Cross-links prove depth and authority. Click-to-call turns a reader into a phone call. Together they hit Experience, Expertise, Authoritativeness, and Trustworthiness — the four signals Google grades you on — automatically, on every post.
Want to hand-code that on every article forever, or never think about it again?
Why does the uniqueness test stop your own pages from cannibalizing each other?
If two of your pages say the same thing, they fight each other for the same spot and BOTH lose. Every article clears a 100 percent uniqueness test before it ever reaches you, so your pages lift each other instead of tripping each other up. Tools that spin near-duplicate content quietly sink the very sites that use them.
What good is publishing more if your own pages are competing against each other?
Competitive Intelligence3
How does Hunter watch competitors across the country?
Hunter only watches what's already public — what's ranking, what's being published, what's changing — the same signals any customer could see. It's not hacking and it's not sneaking; it's paying attention everywhere, at a steady, respectful pace. Just attention, at a scale and speed you could never spare the time for yourself.
When's the last time you had time to study every competitor in town?
Why does answering your top rival's every move compound your lead?
your top rival gets a bad review, raises prices, or publishes an article — and Hunter flags it to Sophia, who has your response out before you'd even have noticed. Do that every single day and the gap doesn't just hold, it widens. Small daily counters stack into a lead they can't catch.
How far ahead would you be if you answered every move the day it happened?
How do you out-publish your top rival without getting penalized?
If they publish one, you publish two; if they publish ten, we step it up — but always at a pace Google rewards, never one it punishes. The system is throttled on purpose to protect your rise, not to game the algorithm. You close the gap on offense without ever tripping a penalty on defense.
What happens to your top rival when, no matter what they do, you're always a step ahead — and never at risk?
Authority Multiplication3
How does Weaver make ten articles feel like a hundred to Google?
After a post goes live, Weaver shows up and links it to all the right siblings, so Google sees a connected web of authority instead of ten lonely pages. The links pass strength around, lifting the whole site at once. Ten well-woven articles outrank a hundred disconnected ones.
Would you rather have a hundred scattered posts, or ten that make each other stronger?
Why does one monthly video create a permanent citation back to your site?
You shoot a quick clip on your phone. We turn it into a pillar, push it to YouTube, and cite your business's site in the description. That's a brand-new link from the most authoritative video site on the planet — every single month, stacking up. We haven't found anyone else packaging this for the local guy; agencies charge thousands for far less.
What's a fresh citation from Google's own network, every month, worth to your business?
How do photos turn into more clicks?
When someone's searching at two in the morning, they click the result with the image — every time. Add your job snapshots and before-and-afters, and each one becomes a custom thumbnail on your post. So you're the one they tap, not the plain blue link sitting above you.
Two results side by side — which gets the click, the one with a picture or the one without?
Daily Intelligence3
What's in the Presidential Daily Briefing every morning?
Every morning, at the time you choose, Sophia’s built to hand you the state of your territory: ground gained overnight, views that rolled in while you slept, conversations on your site, what your top rival did, and exactly how we already countered it. your top rival wakes up to yesterday's news; you wake up to today's strategy. It's not magic — it's just watching everything, every day, and reporting only what matters.
Who wins the day — the one guessing, or the one briefed before coffee?
Why a daily briefing instead of a dashboard you have to go check?
Because a dashboard makes YOU do the work — log in, dig around, try to figure out what changed. The briefing flips that: Sophia does the digging and brings you only what moved, in plain English, at the time you pick. No login maze, no charts to decode. You hear what matters and get on with your day.
Would you rather hunt for the numbers, or have them handed to you before coffee?
Can I act on the briefing, or do I just read it?
You act on it, right there. See a competitor move you want answered? Tell Sophia and she sets it in motion. Want to send your tech a job? Say "tell Marcus to handle it" and she surfaces the message to him. The briefing isn't a report you file away — it's the desk you run your day from.
What's a morning report worth if you can't do anything with it on the spot?
Ecosystem Effects2
Why does a $1 start beat normal software pricing?
A dollar removes every reason to say "let me think about it." You're not deciding whether to spend ninety-nine dollars — you're deciding to spend a buck and SEE. By the time the machine's been running on your site for a few days, the value is obvious and the decision makes itself. Friction kills software signups; a dollar erases it.
What's left to think about when the risk is one dollar?
What do the first people in actually get?
You get me. The early ones are the people I build around — you tell me what is missing and I go and build it, and you watch it land. What I am not going to do is print a price on this page that I have not settled yet. When the terms for the early ones are set, they will be written in plain English and you will read them before anything changes.
Would you rather have a number on a page, or the man who picks up the phone?
Foundational Philosophy3
Why call it a production machine instead of a tool?
A tool is a thing you operate. You pick it up, you do the work, you put it down — and nothing happens while you sleep. This is built the other way round. It works the shift you cannot work: it writes, it watches the shop above you, and it keeps the score. You read what it made and you say yes or no. That is the whole of your job in it.
Do you want one more thing to operate, or something that runs the shift you are not there for?
Why did one guy on a balcony build this instead of a big company?
Because the big companies aren't building it for you. They chase the franchises and the chains with ad budgets bigger than your whole revenue. I built this for the little guy getting beaten by those budgets — lean, focused, no boardroom. One person who's done nothing but build production machines can out-engineer a committee any day.
Who do you trust more — a committee selling to everyone, or the guy who built this for exactly you?
This is one machine — so why is the whole crew (Hunter, Sophia, Weaver) better than separate tools?
Because they hand off to each other. Hunter finds what's working and what your top rival is doing. Sophia acts on it — books the job, answers the review, briefs you each morning. Weaver perfects it after it publishes, weaving your posts into one web of authority. Five separate tools can't talk to each other; one crew never drops the ball between them.
Do you want five logins that ignore each other, or one crew that passes the work down the line?
Here’s the plain answer to the question that brought you to this page.
How does Porch Group make money? The simple version is: they make money when contractors pay fees to get access to homeowner requests. That can be per Lead, through a subscription, or a mix of both. The platform gets paid for the introduction, not for your profit.
That’s why the stories sound like this:
“We are with them for years and unfortunately we finally smarten up and drop them after paying for 20 leads and get one good one we wasted thousands of dollars with those companies. I wish all these contractors out there with smarten up and drop them and they would go out of business cause they do not care about their customer.”
And this:
“I use porch pro, its hit and miss, get ready for rejection 7/10 the 3/10 will make up for the loss. Which means work hard and establish your reputation”
When a company gets paid either way, the risk sits on your side. You pay first. You find out later if the job is real, if the homeowner answers, and if you win the work.
There’s no pitch here and no credit card, only proof.
You’ve read what the record actually says about this whole industry now — the bad ratios, the rejection that gets treated like normal, and the feeling of paying before you’re paid. Right on this page, there’s a free tool that does for your own trade exactly what this piece just did for Porch and the rest — you type in your trade and your website, and it shows you, plainly, where you actually stand. It’s called Blog Scoreboard. It doesn’t promise you anything. It just shows you the real numbers, the same honest way, and lets you decide what to do next.
Get the app that gets you found — free to open
See where you actually stand, then save it to your phone. Everything else — the writing, the publishing, the getting found — happens inside the app.
