You check your bank account every single week. Another automatic charge went through, but your phone never made a sound.
Buying names from lead brokers gets old fast. You sit in your truck between jobs, wondering why you keep paying for people who never call you back. That is why I built you a free app that fixes exactly this problem. It gets your website found by local customers, and it costs you nothing to look.
You cannot keep paying for every ring. You can't keep paying and praying. But you can start counting. When you rent customer calls from a middleman, you buy a form that was typed out on a website. You have no idea if that person actually wants work done today.
Google decides who gets the real calls. You can't beat Google, but you can make it choose you. The customers in your town are already searching for your trade right now. They want to hire an honest pro, but a big directory got in the middle and took a toll.
Contractors constantly ask about these directory costs. When a tradesman asks how much does Porch charge for leads, he is usually trying to see if the math still works. Other guys are asking the exact same thing about their fees.
“Does anyone know if the $360 is worth it to be vetted on porch?”
The costs add up before you swing a hammer. You pay a yearly fee just to get verified, and then you pay again for each job alert. You can't run a business on a wish. But you can run one on a number. If you buy five leads and nobody hires you, your hard-earned money is simply gone.
Homeowners get frustrated by the middleman too. The customer fills out an online form expecting a simple price. Instead, their phone rings off the hook because five different companies were sold their private contact information.
“I'm not a tradesman. If you're a tradesman or contractor your business most likely suffer using these glorified day labor scam artists. I'm posting to maybe recoup my 70.00 loss. If just one company tells them to GF themselves, I'll be happy. One guy struggled to put up ceiling fans that I had to balance for hours. The other one lies for 3 days and never showed up after collecting "service call" money. I recommend using Valpak coupons or word of mouth. I'll bad mouth them everytime I hear their name(s). It's hard in Florida anyway to find someone, so I'll save people I know grief.”
The directory takes the cash and steps aside. Notice what happened to that homeowner. The platform took seventy dollars, sent a bad match, and walked away. The contractor got a bad reputation, and the customer got grief.
Paying for silence is no way to live. You can't make a bought lead answer. But you can quit paying for silence. You work too hard with your hands to hand over your profits to an outfit that does not swing a hammer.
“Contact the Federal Trade Commission”
Frustration is spreading across the entire service industry. People are angry because they feel trapped. You can't eat being the best-kept secret in town. But you can get found.
Winning local search is not magic. It is pure physics. I spent seventeen years as a public insurance adjuster, fighting giant companies for the little guy. I learned that the small shop rarely gets a fair shake because nobody gives him the big player tools.
Top companies follow an exact map. I studied top-ranking map companies across more than 900 different types of businesses and over 100 cities to find these exact winning recipes. I wrote down the whole system in my book, Cracking the Matrix, on Amazon.
The real recipe can be measured. The shops winning the top spots on Google Maps are not smarter than you. They simply follow a clear, proven list of steps.
We only need two simple details from you. You do not need a sales rep or a credit card. Tell us your website address and your trade, and we will pull the curtain back on Google's top Maps recipe for your exact line of work. There is no pitch here and no credit card, only proof.
YOUR TRADES CALCULATED TOP MAPS RECIPE
Stop buying back your own neighborhood. Own the calls.
Start By Entering Your Trade To See The Measured Top Maps Recipe And Calibrate Your App To Help You Catch up, Match, Overtake, The National Benchmark.
Stop guessing at lead costs. Grow traffic with no bill at all.
Where you stand
Your own numbers, next to the Top Maps Recipe.
Every number on your side was taken off your own business while you were answering.
Your real numbers are now on the screen. The benchmark you are looking at is calibrated to the real national average for companies already winning in your exact trade. We do not compare you to the lucky guy down the road. We measure against national champions because that is what Google actually rewards.
Look back at that homeowner in Florida. She spent her hard-earned money and wound up furious with the contractor who showed up.
“I'm not a tradesman. If you're a tradesman or contractor your business most likely suffer using these glorified day labor scam artists. I'm posting to maybe recoup my 70.00 loss. If just one company tells them to GF themselves, I'll be happy. One guy struggled to put up ceiling fans that I had to balance for hours. The other one lies for 3 days and never showed up after collecting "service call" money. I recommend using Valpak coupons or word of mouth. I'll bad mouth them everytime I hear their name(s). It's hard in Florida anyway to find someone, so I'll save people I know grief.”
Her bad experience landed on a tradesman name. If that contractor had been sending the right signals to Google, that homeowner would have found him directly on Google Maps. There would be no middleman taking seventy dollars, no confusion, and no one-star review destroying his good name.
The paid lead industry leaves contractors feeling beat up. Platforms like Angi, HomeAdvisor, Bark, and Thumbtack pitch you constantly. They lock you into auto-billing, sell the same contact info to four rivals, and leave you paying for silence while your phones stay quiet.
Getting found comes down to simple signals. The shop sitting at the top of the Local map pack is not better at fixing pipes or replacing roofs. He just sends the signals Google needs to see.
Experience is the physical work you do. It is your boots on the roof, your wrench on the pipe, and your hands solving real problems. It is the real-world knowledge you carry in your truck every single day.
Expertise, Authoritativeness, and Trust mean proving your trade. When you show proof of your work consistently, the search engine trusts you. People Also Ask questions show that searchers want clear pricing and reliable pros, not rented lead forms. When you answer real homeowner questions on your own site, Google sees that Trust immediately.
Tap the letters on the scoreboard to learn more. When you tap those interactive letter buttons, you will see exactly what each signal means, why it matters, and how to send it without wasting your day.
I built a tool to make this simple. I built a tool that takes the daily knowledge already inside your head and turns it into the exact signals Google wants. You do the job, and the app helps Google choose you.
The Blog Scoreboard is a glass box. There are no hidden tricks here. Everything we learn about changing search patterns updates inside your app in real time. If the recipe shifts, your app updates so you never run an outdated plan.
Real numbers prove that steady signals work. Right now, this site has views today, yesterday, and total views. Those are real views from real searchers, not paid clicks.
Owning your traffic changes your whole business. When local customers find your site directly, you do not pay a middleman fifty dollars just to pick up the phone. Your calendar fills, your payroll gets met, and you never have to buy a lead again.
My second book explains this simple path. In my book, Sick of Winning: The Local Business Owner's Guide to Getting Found on Google, found at amazon.com/dp/B0H8FC9FMH, I explain what happens when you own your search footprint. When you give Google what it wants, your phone rings so steadily you get sick of winning.
Your custom app is already waiting for you. Because you entered your trade and website URL above, your file is already moving. Setup takes just five minutes. You can test drive the system right now for a single dollar.
The one-dollar test proves the entire concept. For just one dollar, the system creates a complete Content family of articles with complete Schema markup. These articles shake hands with Google and show search engines that you own your territory.
Seeds of Inspiration give you proven topics. These titles are measured, not guessed. They are already ranking for your exact trade in cities across the country. You open your app, pick a Seed of inspiration, and the engine builds the initial articles.
You approve every single piece of content. Every draft is sent straight to your thumb. If something does not sound like you, tap reject, tell the system what to adjust, and get a fresh version. Every article uses your real company colors, your logo, and sits directly on your own web address.
The Daily Harvest engine powers your growth. For $99 a month—a grandfathered rate locked in forever for the first 1,000 users before the price moves to $499—you turn on daily publishing. This is how you show Google steady Experience, Expertise, Authoritativeness, and Trust.
Talk to Sofia on your drive home. Prop your phone on the dash and tell Sofia about your day. Talk about a tricky furnace repair, a broken sewer line, or the odd questions a homeowner asked. The system takes your thirty-minute chat, pulls out a Pillar article with up to five cluster pieces, and queues them up safely for your review.
Use job photos to tell your story. If you do not want to talk, pick a topic from Seeds of Inspiration and upload two to five photos from the job site. The photos get embedded directly into your articles to prove real-world work.
Turn monthly videos into search magnets. Once a month, record a quick video on your phone explaining a project. The system creates a custom thumbnail, uploads the video to your YouTube channel with links back to your site, and extracts clean images for your articles so every single page looks unique.
This test drive proves how the machine works. It will not make you an overnight champion, but it proves the system and hands you the keys. You scale your Content family at your own pace, with no ticking clock and nobody calling to push you.
Your app — it gets you found
That’s not a picture of an app. That’s yours — the one that gets you found. Your name, your colors, already built.
I spent seventeen years as a public insurance adjuster, fighting the giants for people who rarely had the same tools the giants had. Since 1988, I have also been building systems designed for mass production.
Just your website address. No credit card. No sales call. No pitch.
Pop the hood.
Under the Hood — the whole machine
For those who like to geek out on new information — we took a look under the hood. Tap a section, then any question inside it.
Content Architecture3
Why does scanning the country for proven titles beat writing something fresh and local?
Because we're not guessing what to write. Hunter scans your trade across the country and brings back the exact blog titles already booking customers, town after town. By the time a topic reaches your business, it's been proven to work somewhere else first. Local guessing is a coin flip; proven-everywhere is a head start.
Would you rather publish what you HOPE ranks, or what's already proven to?
How does "gravity" on a title predict whether it'll actually rank for you?
Gravity is simple: it measures how widely a topic is already winning across the country. The more places it's pulling customers in, the heavier it pulls, and the more likely it ranks for you too. A topic winning all over isn't luck, it's a pattern. We hand you the heaviest hitters first, never the leftovers.
If a topic's already booking jobs all over the country, what are the odds it works in your area?
Why does one pillar with its clusters beat the same number of standalone posts?
Google trusts depth, not scatter. One main pillar page with its supporting clusters all linking together tells Google you're THE authority on that subject in your trade — a web, not a pile of lonely posts. Standalone pieces compete with each other for the same spot; a cluster makes every piece stronger.
Do you want twenty-five articles shouting alone, or twenty-five backing each other up?
The Sophia System4
How does Sophia turn a 20-minute voice memo into a full pillar and its clusters?
You just talk — about a job, a weird customer question, a "you won't believe what happened today." Sophia listens, asks questions back, and pulls the lessons out of your story. Each lesson becomes a pillar plus the supporting questions people actually search for. One ramble turns into a month of content only your business could've written.
What if the best content you'll ever publish is already in your head?
Why does talking it out beat typing up a brief?
Because you talk like someone who's actually done the work — and that's exactly what Google now rewards: real experience it can't fake. A typed brief is sterile; your spoken story carries the details, the proof, the voice. And it's effortless — your drive home becomes the easiest content session you'll ever do.
Who knows your trade better — a writer who Googled it, or you who lived it?
How does Sophia handle your Google reviews?
She keeps an eye on your Google Business Profile around the clock. The moment a new review lands — good or bad — she flags it and writes back a reply in your own voice, the way you'd say it. You read it, and if you like it, you tap once to post. No review sits ignored for three days while your top rival looks more responsive than you.
When a customer takes the time to review you, how fast do you want to be the one who answers?
Does Sophia actually remember me, or reset every time?
One Sophia, just for your business, for as long as you're with us — and she remembers every conversation. She's not starting over each morning; she's getting sharper about your business every single day. That's why she can greet you before coffee and already know what's going on in your territory.
Would you rather a tool that forgets you, or a chief of staff who knows you better every week?
Publishing Velocity2
How does daily harvesting keep up at four or five posts a day without choking?
Most "post more" plans choke because a human has to feed them. Daily harvest feeds itself — from the proven seed bank Hunter fills and from your own stories — so the queue never runs dry. Scaling to four or five a day isn't five times the work; the machine just keeps eating, always at a pace Google rewards.
What's the point of "post daily" if YOU'RE the bottleneck?
Why bank the overflow instead of just publishing everything at once?
On a big day you might dump fifteen ideas at once. Google won't let you publish all fifteen in one shot without a penalty, so we bank the extra and drip it, up to a few a day, for weeks. Your burst of energy becomes steady momentum instead of a flash that fizzles. The throttle is a governor, not a cap.
Would you rather flame out in a week, or out-publish your top rival for a month straight?
Google's Algorithm2
What do schema, cross-linking, and click-to-call actually do for E-E-A-T?
These are the things under the hood you'd never see and never want to touch — Weaver handles them. Schema tells Google exactly what your page is. Cross-links prove depth and authority. Click-to-call turns a reader into a phone call. Together they hit Experience, Expertise, Authoritativeness, and Trustworthiness — the four signals Google grades you on — automatically, on every post.
Want to hand-code that on every article forever, or never think about it again?
Why does the uniqueness test stop your own pages from cannibalizing each other?
If two of your pages say the same thing, they fight each other for the same spot and BOTH lose. Every article clears a 100 percent uniqueness test before it ever reaches you, so your pages lift each other instead of tripping each other up. Tools that spin near-duplicate content quietly sink the very sites that use them.
What good is publishing more if your own pages are competing against each other?
Competitive Intelligence3
How does Hunter watch competitors across the country?
Hunter only watches what's already public — what's ranking, what's being published, what's changing — the same signals any customer could see. It's not hacking and it's not sneaking; it's paying attention everywhere, at a steady, respectful pace. Just attention, at a scale and speed you could never spare the time for yourself.
When's the last time you had time to study every competitor in town?
Why does answering your top rival's every move compound your lead?
your top rival gets a bad review, raises prices, or publishes an article — and Hunter flags it to Sophia, who has your response out before you'd even have noticed. Do that every single day and the gap doesn't just hold, it widens. Small daily counters stack into a lead they can't catch.
How far ahead would you be if you answered every move the day it happened?
How do you out-publish your top rival without getting penalized?
If they publish one, you publish two; if they publish ten, we step it up — but always at a pace Google rewards, never one it punishes. The system is throttled on purpose to protect your rise, not to game the algorithm. You close the gap on offense without ever tripping a penalty on defense.
What happens to your top rival when, no matter what they do, you're always a step ahead — and never at risk?
Authority Multiplication3
How does Weaver make ten articles feel like a hundred to Google?
After a post goes live, Weaver shows up and links it to all the right siblings, so Google sees a connected web of authority instead of ten lonely pages. The links pass strength around, lifting the whole site at once. Ten well-woven articles outrank a hundred disconnected ones.
Would you rather have a hundred scattered posts, or ten that make each other stronger?
Why does one monthly video create a permanent citation back to your site?
You shoot a quick clip on your phone. We turn it into a pillar, push it to YouTube, and cite your business's site in the description. That's a brand-new link from the most authoritative video site on the planet — every single month, stacking up. We haven't found anyone else packaging this for the local guy; agencies charge thousands for far less.
What's a fresh citation from Google's own network, every month, worth to your business?
How do photos turn into more clicks?
When someone's searching at two in the morning, they click the result with the image — every time. Add your job snapshots and before-and-afters, and each one becomes a custom thumbnail on your post. So you're the one they tap, not the plain blue link sitting above you.
Two results side by side — which gets the click, the one with a picture or the one without?
Daily Intelligence3
What's in the Presidential Daily Briefing every morning?
Every morning, at the time you choose, Sophia’s built to hand you the state of your territory: ground gained overnight, views that rolled in while you slept, conversations on your site, what your top rival did, and exactly how we already countered it. your top rival wakes up to yesterday's news; you wake up to today's strategy. It's not magic — it's just watching everything, every day, and reporting only what matters.
Who wins the day — the one guessing, or the one briefed before coffee?
Why a daily briefing instead of a dashboard you have to go check?
Because a dashboard makes YOU do the work — log in, dig around, try to figure out what changed. The briefing flips that: Sophia does the digging and brings you only what moved, in plain English, at the time you pick. No login maze, no charts to decode. You hear what matters and get on with your day.
Would you rather hunt for the numbers, or have them handed to you before coffee?
Can I act on the briefing, or do I just read it?
You act on it, right there. See a competitor move you want answered? Tell Sophia and she sets it in motion. Want to send your tech a job? Say "tell Marcus to handle it" and she surfaces the message to him. The briefing isn't a report you file away — it's the desk you run your day from.
What's a morning report worth if you can't do anything with it on the spot?
Ecosystem Effects2
Why does a $1 start beat normal software pricing?
A dollar removes every reason to say "let me think about it." You're not deciding whether to spend ninety-nine dollars — you're deciding to spend a buck and SEE. By the time the machine's been running on your site for a few days, the value is obvious and the decision makes itself. Friction kills software signups; a dollar erases it.
What's left to think about when the risk is one dollar?
What do the first people in actually get?
You get me. The early ones are the people I build around — you tell me what is missing and I go and build it, and you watch it land. What I am not going to do is print a price on this page that I have not settled yet. When the terms for the early ones are set, they will be written in plain English and you will read them before anything changes.
Would you rather have a number on a page, or the man who picks up the phone?
Foundational Philosophy3
Why call it a production machine instead of a tool?
A tool is a thing you operate. You pick it up, you do the work, you put it down — and nothing happens while you sleep. This is built the other way round. It works the shift you cannot work: it writes, it watches the shop above you, and it keeps the score. You read what it made and you say yes or no. That is the whole of your job in it.
Do you want one more thing to operate, or something that runs the shift you are not there for?
Why did one guy on a balcony build this instead of a big company?
Because the big companies aren't building it for you. They chase the franchises and the chains with ad budgets bigger than your whole revenue. I built this for the little guy getting beaten by those budgets — lean, focused, no boardroom. One person who's done nothing but build production machines can out-engineer a committee any day.
Who do you trust more — a committee selling to everyone, or the guy who built this for exactly you?
This is one machine — so why is the whole crew (Hunter, Sophia, Weaver) better than separate tools?
Because they hand off to each other. Hunter finds what's working and what your top rival is doing. Sophia acts on it — books the job, answers the review, briefs you each morning. Weaver perfects it after it publishes, weaving your posts into one web of authority. Five separate tools can't talk to each other; one crew never drops the ball between them.
Do you want five logins that ignore each other, or one crew that passes the work down the line?
How much does Porch charge for leads? Porch charges between twenty-five dollars and over one hundred dollars for individual job leads, depending entirely on your specific trade and market. On top of those individual lead fees, contractors frequently face extra costs like a $360 annual fee just to become a vetted professional on their platform. Because Porch operates on a paid directory model, these fees are billed automatically whether the homeowner hires you, hires your competitor, or never answers their phone at all.
You cannot ask Google for the recipe. But you can read it off the champions. The shops sitting at the top of the map pack in your hometown are not spending thousands of dollars buying rented contacts every week. They follow Google's clear recipe by showing proof of their real daily work, answering local homeowner questions, and building true digital authority. When you match the benchmarks that national leaders are already hitting, the search engine sends calls straight to your business without a middleman taking a cut.
No pitch. No credit card. Just proof.
THE CLOSE
Take a good look at your current bank statement. If you are tired of watching money leave your account for shared names and empty voicemails, you do not have to keep playing that game.
Drop your website address and trade into the tool on this page. It is called Blog Scoreboard. It will pull the real numbers for your trade, show you the gap between your site and the market leaders, and let you see the facts for yourself.
Get the app that gets you found — free to open
See where you actually stand, then save it to your phone. Everything else — the writing, the publishing, the getting found — happens inside the app.
